If you are searching "Linkpop vs Linktree" in 2026, there is one fact that changes the whole comparison: Linkpop shut down on July 7, 2025. Shopify's link-in-bio tool is gone, pages stopped working, and you can no longer create or edit a Linkpop. So this is not really a choice between two live tools anymore.
The useful version of this comparison is: how did they stack up, why did Linkpop lose, and where should you move now? This covers the shutdown timeline, the honest Linkpop-vs-Linktree history, and the best replacements, especially for Shopify sellers.
TL;DR
- Linkpop is discontinued. Shopify shut it down on July 7, 2025. Existing pages stopped working and cannot be edited or accessed.
- If you still have a Linkpop URL in your bios, it is dead. Update every profile, signature, and marketing asset with a new link page now.
- Linkpop was a cheaper, Shopify-focused tool with almost no design flexibility. Linktree is the recognized, more flexible standard, but charges for its best features.
- Best replacements: Linktree, Taplink (on-page checkout), Shopify-native pages, or a free tool. For a free bio page that routes to your Shopify store, Shelfy works well.
What happened to Linkpop
Shopify retired Linkpop on a clear timeline:
- May 2025: Shopify emailed active Linkpop users that the service would be discontinued.
- June 11, 2025: new signups disabled; no new Linkpop pages could be created.
- July 7, 2025: full shutdown. Users lost the ability to edit pages, log in, or open the Linkpop app.
Shopify did not give a specific reason. The practical effect is the same regardless: if your social bios still point to a Linkpop URL, those links are broken, and the only fix is to swap in a new bio page everywhere the old link appeared. We cover the Shopify side of this in Linktree vs Shopify.
How Linkpop and Linktree compared (history)
For context, here is how the two stacked up while Linkpop was alive:
| Linkpop (discontinued) | Linktree | |
|---|---|---|
| Status | Shut down July 2025 | Active |
| Focus | Shopify sellers | General link-in-bio |
| Price | Cheaper / free | Free + $8 to $35/mo |
| Design flexibility | Very limited (pages looked alike) | More themes and control |