Yes, Linktree is free. The free plan is genuine, never expires, and needs no credit card. You can build a working link page on it and never pay a cent, as long as you stay inside its limits.
The honest answer has a "but," and the "but" is where most people get surprised. Free stops the moment you want to remove Linktree's branding, sell anything, or find out which of your links people actually click. This breaks down exactly what the free plan includes, where it stops, and whether the limits matter for you.
TL;DR
- Yes, Linktree is genuinely free. Permanent free plan, no trial, no card required.
- Free includes: unlimited links, basic themes, QR codes, video embeds, and simple analytics (total views and clicks).
- Free does not include: branding removal, email capture, link scheduling, integrations, or per-link analytics.
- The hidden cost: a 12% fee on anything you sell, closer to 15% with payment processing.
- If you want the things "free" usually implies (no branding, real analytics, a custom domain), Shelfy includes them free forever.
What the free plan includes
Linktree's free tier is legitimately useful for a basic link page:
- Unlimited links. No cap on how many you add.
- Basic themes. A small selection of pre-made looks.
- QR codes. Generate a code for your page.
- Video embeds. Embed a video on the page.
- Simple analytics. Total views and total clicks.
If all you need is a clean page that points followers at your content, the free plan does that and never charges you.
Where free stops
The limits are where the free plan pushes you toward paying. The notable ones:
- Linktree branding stays. Your page shows the Linktree logo and a "Made with Linktree" footer you cannot remove without upgrading to Starter ($8/month).
- No email capture. You cannot collect visitor email addresses on a free page.
- No link scheduling. Every link is live or not. No timed publishing, expiration dates, or countdown timers.
- No per-link analytics. This is the big one. Free shows a total click count but does not tell you which links were clicked. No click-through rates, no device data, no geography, no referral sources, no UTM tracking.
- No integrations. No Mailchimp, Klaviyo, Zapier, HubSpot, Google Sheets, or CRM connections.
The per-link analytics gap is the limit most people do not notice until they need it. You can see that your page got clicks, but not which link earned them, so you cannot tell what is working.